About Greta M. Grossman

Greta Magnusson Grossman (1906–1999) forged a distinguished career across two continents as a designer, architect, and industrial craftswoman. After graduating from Konstfack in Stockholm, where she became the first woman to receive a Furniture Design award, she launched Studio, a combined workshop and storefront, with widespread acclaim.

In 1940, Grossman relocated to Los Angeles and opened a studio on Rodeo Drive, introducing Californian modernism infused with her Scandinavian design ethos. Her work gained rapid attention among celebrities like Greta Garbo and Frank Sinatra, blending artistry with functionality.

Grossman is best known for iconic lighting designs such as the Gräshoppa Floor Lamp and Cobra Lamp, which won the Good Design Award and were exhibited at MoMA. She also maintained a thriving architectural practice, designing over 14 modernist homes across Los Angeles, many perched on challenging hillsides with open layouts and panoramic views.

Today, GUBI has reissued her most celebrated pieces, helping restore Grossman’s place as an essential figure in mid-century modernism, one whose legacy bridges Scandinavian precision with West Coast sensibility.