When Petite Friture was founded in 2009, it had no aesthetic manifesto; its methodology was born of intuition, fascination and conviction. Be that as it may, the aesthetic vision of Petite Friture is palpable : Petite Friture boldly asserts its own distinctive aesthetic and a keen take on contemporary design. But beauty, here, is merely a pretext. A pretext for an encounter that breathes optimism and freedom; that is generous and daring, open and demanding. An encounter that resonates and uplifts. The Petite Friture Ethos imbues everything it does. It asserts an aesthetic, unearths talents, lives the narrative and creates a perfect blend.