G-10 Floor Lamp
$1,590.00
About G-10 Floor Lamp
G-10 Floor Lamp by Greta M. Grossman, produced by GUBI. Designed in 1950, Sweden/USA.
Greta M. Grossman envisioned the G‑10 Floor Lamp as her tenth design for the Swedish manufacturer Bergboms, hence its name. She combined industrial character with sculptural elegance through a wide conical shade with a textured, powder-coated surface and polished brass accents. Today, GUBI honors her craftsmanship by producing the G‑10 with the same attention to material detail and refined engineering.
The lamp tilts to direct its pleasant, warm light downward. A sleek, angled stem supported by a rounded base anchors its silhouette, making it ideal for reading corners or ambient layering in modern interiors. Finishes include matte black with brass elements and an opal glass diffuser that softens glare.
Critics and collectors recognize the G‑10 for its luxurious yet understated charm. Design Within Reach notes its soft, hat‑like silhouette. At the same time, other sources highlight the contrast between its refined shade and industrial arm, a balance emblematic of Grossman’s mid‑century design ethos.
- Floor Lamps Lighting
- Gubi
- Greta M. Grossman
- 1950
- Black Rough
- Holder/Socket: US – E26 (Bulb not included) Lumen/Watt: 810 Lumen (~ 6W-10W LED) Product weight: 9.5 kg
- 4-6 weeks






